BWI FAMILY OF BRANDS ▼
  Brown & Watson Brown & Watson
  Brown & Watson Power Management Brown & Watson
  Brown & Watson Automotive Accessories Brown & Watson
  Brown & Watson Automotive Offroad Lighting Brown & Watson
  Brown & Watson Motorcycle Electronics Brown & Watson
  Brown & Watson Motorcycle Accessories Brown & Watson
  Brown & Watson Outback Offroad Lighting Brown & Watson
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    GBP | en
  •  
    GBP | en

Dealer Product Data Downloads

Product and application data is available for our reseller partners in multiple formats. Choose what works best for you:

 

Item Setup File for ERPs and Accounting Systems

Our current DENALI item setup file is updated monthly and contains ERP setup information (retail price, SKU, UPC, title, etc.). Contact Us if you'd like to subscribe to a monthly email with this spreadsheet that includes your customer purchasing price. 

Shopify Store Merchandising Files

If your business uses Shopify, this is for you! Visit our guide on how to load the DENALI Electronics catalog to a Shopify website in two clicks using Matrixify.

ACES & PIES Data from PDM Automotive

If you're running a North American automotive industry business that requires product and application data in ACES and PIES format, we've got you covered. Learn how to subscribe to free ACES and PIES updates of DENALI Electronics product data. 

Daily Inventory Status Email

Contact Us if you'd like to subscribe to a monthly email including a spreadsheet of all our items and their inventory quantity available in each warehouse.

Application Chart Download 

Our DENALI Electronics Application Chart spreadsheet associates part numbers to vehicle year, make, and model, and is updated twice a year. Application charts for select vehicles are also available in our 2026 DENALI Catalog. Contact Us if you require this data in a different format.

Bundle Definitions

DENALI bundles are groups of products sold in a single box containing everything you need for a complete vehicle-specific solution.  Download the DENALI Electronics bundle definition spreadsheet here.

BWI B2B Portal 

Our parent company, BWI, operates an SAP-powered B2B portal for DENALI Electronics. In the portal, you can place orders, download invoices and shipment information, and download price and inventory lists. Contact Us if you would like a login.

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Sales & Marketing Tools  

Use the links below to access everything you'll need to get set up and start selling DENALI in-store or online. Can't find what you need? Contact our sales team and we'll add it.

  • Product Image Download - The easiest way to grab a few full resolution images is to simply right click on the image on the product page and download it right from there. Contact Us if you require images in a specific format.

  • Master Logo File - Download our PDF Master Logo File. Please remember to only use these official versions of our logo.  

  • Online Outfitting Guides - View our online outfitting guides. These product application references provide invaluable info on how to configure some of the most popular vehicles on the market.

  • Dealer Display System - Check out our modular display system and streamlined program that offers free displays for qualifying orders.
      
  • DENALI Apparel - Get super low pricing on DENALI swag so you can run successful promotions year-round. 


 

Starter Fluid™ Packages 

We want to make it as easy to sell our products as it is to install them. Ask our sales team to build a customized opening order for you!

 

CANsmart™ Software Download 

Get the CANsmart™ Software and learn how to set up your customers with unapparelled accessory features and settings.  

Product Certification Documents & Instruction Manuals 

Click on the links below to download instruction manuals and certification documents  

  • Product Installation Manuals - Our instruction manuals are linked at the bottom of each product page. Browse products to reference a specific instruction manual.